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July 23, 2009: It's 3:00 AM- Do You Know Where Your Online Reputation Is?

MEDIA CONTACT

Marvin Dejean
SVP - Media Strategies
8551 W Sunrise Blvd Suite 302
Plantation FL 33322
Tel 954.382.3900
Fax 954.382.3045
Mobile 954.254.9030

 

 

 

PLANTATION, FL-July 23, 2009-The old axiom of waiting twenty-four to forty-eight hours to respond to a growing crisis through the use of a press release is quickly giving way to the growing field of Online Reputation Management. ORM as it is commonly known encompasses a variety of services from social media monitoring and analysis, online brand monitoring, and the less discussed field of domain name management and enforcement.

In the fast and tumble world of social media, more companies are quickly coming to terms with the reality that their hard earned reputation is now at the mercy of consumers. As customers continue to gravitate to social networks and develop greater influence with their peers and other prospects through the use of videos, blogs, forums and other web 2.0 tools, companies have seen their fortunes rise and fall based on their diligence and capacity to respond quickly.

“The field of ORM is increasingly becoming a critical aspect of companies’ online strategy. There are now million of consumers whose first interaction with a company’s brand happens online, either through a search query or other portals. As a result, any erroneous rumors, unfair opinions and other negative information posted online can adversely affect a brand and its reputation in the long term with thousands of potential new clients at stake.” states David Andrade, CEO at POWERi Technologies, one of the fastest growing interactive agencies providing ORM services.

 Online Reputation Management allows companies a greater insight into the use and mention of their brands beyond the common Google alerts and search queries. As some companies, such as Domino’s Pizza and United Airlines have discovered recently, ignoring or discarding ORM as a fad or a service they could live without came at their own peril.

Social Media portals and search engines are now the most important windows that consumers have into any company. And as a result of the growing influence of social media sites, bloggers, cyber squatters and other web 2.0 tools, millions of dollars worth of traditional advertising can now be wiped out by one or two negative comments brought to light through search, blog, video and social media queries.

Online Reputation Management (ORM) is quickly becoming as pervasive as e-mail marketing, and giving rise to a variety of social media monitoring services and companies. However, POWERi Technologies’ RYSPONSiS ORM services goes beyond just monitoring conversation threads and media mentions on the Web.

The agency’s RYSPONSiS Online Protection services include full monitoring of domain names, keywords, brands and aggravated terms associated with any brand. The services also include enforcement services which may involve direct intervention when necessary as well as pro-active reputation development through search engine optimization and social media applications.

“There are several corporations, including many Fortune 500 companies whose domain names are being registered daily in one variety or another and whose potential online traffic and revenue are being diverted to other sites controlled by third parties. The level of domain infringement that we uncover during a brand audit is mind-boggling, and most executives are astounded at the level of liability and loss of brand reputation that their company suffers as a result of these diversions.” states Martha Castro, POWERi’s Chief Strategist for Online Reputation Management.

Companies like SafeAutoInsurance are quickly realizing the benefit of using POWERi’s ORM services in recapturing dozens of web domains using a variation of their name to divert traffic from their main site.

“The loss of thousands of potential qualified customers reaching our site each day translates to a seriously quantifiable loss to our bottom line, not to mention a loss of control of our brand. Many customers may not be aware that they are not in fact dealing with SafeAuto Insurance, but with entities who have nothing to do with who we are and what we do for our customers each day.” states Elie Deshe, Manager, Emerging Media  at SafeAuto Insurance.

RYSPONSiS Online Reputation Management solutions also include Domain Name Registrations and Management, Employee and corporate executives monitoring, Hate sites intervention, Corporate Compliance (Logo Usage), Paid AD Placement Monitoring, PPC Fraud monitoring, Auction Monitoring(Ebay/Classifieds, Craig’s List), Loss Prevention and Anti-Phishing Monitoring.

To learn more about POWERi’s RYSPONSiS Online Reputation Management solutions, visit them online at www.RYSPONSiS.com or contact them at 954-382-3900. 

For all media inquiries, contact Marvin Dejean, SVP of Media Strategies at 954-254-9030 or e-mail at Dejean@poweri.com. 

 About POWERi Technologies:

POWERi Technologies is an interactive marketing and digital public relations firm offering clients an integrated set of strategy, technology, and creative services.  The agency combines interactive rich media technologies with captivating creative design to deliver dynamic solutions that help clients build and maintain high-value relationships with their customers. The firm also specializes in new media, servicing clients with innovative technologies in the field of social media, blogging, podcasting and online media relations. 

 

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POWERi Technologies, Inc. :: An Interactive Marketing Agency
POWERi Technologies, Inc. :: An Interactive Marketing Agency
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