E-Business Strategy Consulting
As many failed Internet startups found out, the power of the Internet is not in transactions that begin and end online, but in customer interactions that run across multiple channels in both the online and "brick and mortar" worlds.
Companies need to be able to interact with customers in multiple locations and through multiple channels --- when, where and how the customer wants to interact. Personalization, customization, and one-to-one marketing -- this is the language of today's demanding consumer marketplace. Successful companies must learn to navigate through this new consumer paradigm. We can be your guide.
Our principals and consultants are seasoned business professionals with extensive experience operating complex profit-seeking enterprises. We understand the realities of today's competitive business world, where long-term investments must be balanced with short-term profit expectations. As a result, we always seek solutions that can provide immediate benefits for our clients, and pay for themselves quickly through tangible cost savings or increased revenue.
Our first step with new clients is to understand their industry, business model, and competitive strategy. Most importantly, we begin by identifying and understanding the complex behaviors and motivations of our clients' customers. Only then can we suggest marketing strategies and solutions that lead to top line growth and create long-term competitive advantage.